The 2022 survey finds Swedish companies in 日本 emerging with cautious optimism from a global pandemic, 持续的时间比许多人预期的要长. Financial performance in 日本 stayed robust throughout the last few years, 与该地区其他地区相比.

The view on the business climate in 日本 has nearly recovered to pre-pandemic levels, though it is still hampered by long-standing issues around lagging digitalisation.

Overall business sentiment for 日本 stayed mostly positive this year despite two years battling a global pandemic, 在此期间,日本与世界大部分地区隔绝, 严格限制人员往来. 另一方面, 日本国内的生活在没有严格限制的情况下继续运转, with only limited lockdown and state-of-emergency measures being implemented.

在2020年大幅下跌之后, 随后在2021年部分恢复, the general perception among Swedish companies of the overall business climate in 日本 has continued to improve gradually in this year’s survey.

在日本建立一个强大的品牌可能需要很长时间. 在日本,PG电子官方免费下载与优质品质紧密相连, 先进高效的技术, 可持续发展和自然友好型, 以及e的伦理价值.g. 性别平等和动物权利. Almost two-thirds of respondents to this year’s survey have in some way built on these impressions and, 这样做, found that the Swedish brand has contributed significantly to their success in the 日本ese market.

Please download the report to fully overview the results with a detailed analysis. 


The Business Climate Survey is a tool developed to map the opportunities and challenges that Swedish companies face when doing business in 日本. This report presents the conclusions drawn from the survey and an analysis based on the current business situation, 经济前景, as well as other market aspects believed to be relevant for companies operating or planning to establish themselves in 日本.

There are approximately 150 Swedish or PG电子官方免费下载-related subsidiaries currently established in 日本. This year’s Business Climate Survey was sent out on the 1st of April 2022 to 130 of these companies. Out of 130, 67 companies answered, resulting in a 52 per cent response rate.